MARKETING DIRECTOR
Overview:
Louis is inspired by the home cook. We seek to reach anyone who cooks and offer them high quality tools to make whatever it is they want to cook that day. We are a direct-to-consumer company that believes in authenticity, joy, and in taking risks and innovating. We also work really hard.
The Marketing Director is responsible for marketing Louis in new and exciting ways to reach an incredibly broad and diverse audience. The Marketing Director will build company- and product-specific strategies to grow the Louis nationally, then globally.
This position can be performed remotely.
Target hire date: October, 2022
6 Month (Draft) Timeline:
- Evaluate current and future marketing and consumer trends
- Create a new product strategy and timeline
- Set and meet an aggressive goals for a low-budget, grassroots marketing campaign as Louis’ inventory becomes more firm
12 Month (Draft) Timeline:
- Collect data and complete necessary planning to enter global markets
- Set and meet an aggressive goals for a low-budget, grassroots marketing campaign as Louis’ inventory becomes more firm
- Create 18-month marketing timeline and strategy in line with Louis’ mission and values
The Ideal Candidate...
- Laughs a lot at work.
- Believes that home cooks are heroes and deserve great kitchen tools.
- Finds joy in the completion of new projects.
- Has great ideas and is excited to work to explore them.
- Is different from our existing team in as many ways as possible.
- Is patient.
- Is a self-starter.
Louis loves you.
Louis is new here. We are a kitchenware company determined to take the stuffiness out of kitchen tools. Louis is sold on the internet, lives in Detroit and New Orleans, and is hungry for growth.
We are an Equal Employment Opportunity (“EEO”) Employer. We do not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.